Celebrating African people and culture

Founded in 2021 by Ghanaian visual designer Aaron Yeboah Jr, Chief Pins is a creative outlet /playground celebrating African people and culture with cool, fun collectible products.

Chief Pins was founded with passion and purpose to push creative boundaries and help the creative eco system in Africa and beyond. Chief Pins is an exploration of design and creativity as a tool to inform, inspire and educate.

Founder

Aaron Yeboah Junior is an accomplished visual designer with extensive international experience, currently residing in Accra, Ghana . Aaron Yeboah is the founder of 2dots Space creative agency and operates as a remote professional, catering to clients from various parts of the globe. Aaron Yeboah’s design philosophy revolves around a simple, minimalistic approach, which he leverages to create impactful and innovative cross-platform solutions.

Over the course of his career, Aaron has collaborated with both renowned and emerging brands and businesses worldwide, building a diverse portfolio. With a wealth of creative experience spanning over a decade, his expertise encompasses a wide range of projects, including editorial design, website design, brand identity development, and packaging design. Recent noteworthy contributions to his repertoire include designing the Africa Fashion book for the prestigious Victoria & Albert Museum in the United Kingdom.

Besides running Chief Pins, Aaron Yeboah constantly embark on endeavours that push creative boundaries and help the creative eco system in Africa and beyond. Aaron Yeboah is the founder of African Lens, an Indie print publication and platform featuring and celebrating African Photographers and Design Pot Africa, a platform showcasing design and visual works by African Creatives.

We value inspiring collaborations

Interested in a collaboration/partnership?